If ultra trendy and minimalist is for you, then this is the place to stay.

I arrived around 10pm at the hotel after a very long day working and could not have been more warmly welcomed. Stephanie was lovely and, knowing I was tired kindly offered me a glass of champagne while I was waiting for check in to be completed, a lovely touch. Jesper was also extremely helpful. The hotel itself is stunning with the room packed full of quality features. The bed was great and sheets crisp, clean and of great quality. I`d recommend very highly. Nick Cole

Trendy yet still welcoming -- a great location for walking around Covent Garden, Chinatown, Soho etc. Rooms clean, modern and nicely designed, nice wet-room/shower. Light Bar very expensive (£24 for two exquisite cocktails) but uber-trendy atmosphere. Civilized 12 noon check out so plenty of time for morning shopping and a spot of breakfast. Recommended for city lovers who want to stay at the heart of all the action.